The Winner for Engaging Content
Humans are natural storytellers, we gravitate to both the tellers and the stories themselves, both fantastical and factual. Now look… photos are useful. They capture a moment, they look great, and they can showcase a product. But let’s be honest, when it comes to telling a story, grabbing attention and getting results in marketing, video is the true champion. It’s engaging, memorable, and communicates your message in a way photos just can’t. Here’s why video is a game-changer for businesses looking to cut through the noise and reach their audience.
1. Videos Make Complicated Stuff Simple
In the world of business, things can get technical. Your product or service probably has a lot of moving parts, and explaining it clearly is key. That’s where video shines. A quick explainer video can take a complicated product or service and break it down so everyone—whether they’re in IT or marketing—gets it.You could spend ages crafting the perfect image and caption, but in a 60-second video, you can show how your solution solves problems, makes life easier, or saves money. Much faster than any image can.
2. Video Gets People Talking (and Clicking)
You’re busy, we’re busy, your clients are busy. So when someone takes the time to engage with your content, it matters. And here’s the deal—video gets more engagement than photos, hands down. It’s more likely to be watched, shared, and discussed.
It’s not just about views, though. Video content, like client testimonials or case studies, makes it easy for people to connect with your business in a way photos simply don’t. And more interaction means more opportunities for your business to convert leads into clients.
3. Video Loves Algorithms (and Algorithms Love Video)
Let’s face it, if the algorithms aren’t on your side, your content’s not going anywhere. LinkedIn, Google, and other platforms all push video to the top of the feed. Why? Because video keeps people on the platform longer, and that’s exactly what the algorithms want.
So if you’re wondering why your posts aren’t getting seen, it’s time to consider video. A video post on LinkedIn is way more likely to get in front of the right decision-makers than a static photo. And if that video is on your website? Bonus—Google ranks pages with video higher in search results.
4. People Remember Videos
When it comes to marketing, being remembered is half the battle. And here’s a fun fact: people retain 95% of a message when they watch it in a video, compared to just 10% from reading it. That’s huge.
So whether you’re showcasing a new product or explaining your service offering, video makes sure your message sticks. And when it comes time for your potential clients to make a decision, they’ll remember you—not the endless carousel of photos they’ve scrolled through.
5. It’s Faster (And Easier) for Busy Professionals
Let’s be honest—decision-makers don’t have time to dig through pages of information or click through endless photo galleries. They need the key points, fast. That’s where video really comes into its own.
A 90-second video can cover what might take a whole white paper to explain. Whether it’s a product demo, an explainer video, or a customer success story, video helps you deliver complex info quickly, without sacrificing clarity or impact.
6. Build Trust and Credibility
Trust and authenticity is everything in business, and video helps you build it quickly. Seeing a product in action or hearing from real customers in a testimonial video connects the audience to your message in a much more personal way.
Your clients want to know that you’ve got their back—and nothing says “we’re the experts” like a clear, relatable video that shows exactly how your solution works in the real world. It’s proof, not just promises.
7. Video Is Flexible (and Cost-Effective)
One of the best things about video? You can use it everywhere. One well-made video can be repurposed across your website, social media, email campaigns, and even in sales presentations. Talk about getting the most out of your content.
Photos are a one-time deal. But a great product video or case study? You can slice it up for Instagram stories, use it in LinkedIn ads, and even feature it on your homepage. It works harder for you, across more channels, without losing impact.
In a Nutshell: Video isn’t just a nice-to-have for businesses anymore—it’s essential. It’s the easiest way to explain what you do, grab attention, and stay memorable. Plus, it’s the type of content your audience is already looking for. So if you haven’t made the switch yet, now’s the time.
We can help you create high-quality video content that gets your business noticed. Let’s talk about how we can turn your ideas into something your clients can’t ignore.
